How Figma’s AI Credit Model Drove Record Revenue and a Stock Surge

Design software company Figma has officially rolled out its AI credit usage limits, and the move is already paying off. The company just reported a stellar first quarter, with revenue climbing to $333.4 million—a 46% year-over-year increase. This growth follows two previous quarters of 40% and 38% revenue gains, respectively. The results sent Figma’s stock to a seven-week high in premarket trading on Friday, with shares rising over 9% to $22. While still well below its IPO price of $85 from last July, the surge marks a significant rebound for the company.

Strong Financial Results

Revenue Growth

Figma attributed the strong Q1 performance largely to its expanding suite of AI-powered tools. “Our outperformance in quarter one was fueled by stronger than expected seat expansion across entire organizations, driven by design’s growing importance and adoption of our AI products including Figma Make, MCP, and Figma Weave,” said Praveer Melwani, Figma’s CFO, in a statement. The company has increased its full-year 2026 revenue outlook by $55 million, now expecting between $1.422 billion and $1.428 billion—a 35% year-over-year growth if achieved. For the near term, Figma projects Q2 revenue of $348 million to $350 million, representing a 40% average increase.

Stock Performance

In premarket trading Friday, Figma Inc (NYSE: FIG) shares reached $22, their highest point since March. The stock is still significantly down from its July IPO opening of $85 per share, but the latest jump signals investor optimism about the company’s new monetization strategy.

AI Credit Monetization Strategy

Credit Limits Go Live

Figma uses AI credits to track and monetize usage of its AI features. In March, the company enforced credit limits for all “seats,” which define which products and features each user can access. This shift means that heavy AI users now must purchase additional credits once they exceed their allotted amount.

Customer Adoption

According to Figma, the strategy is proving effective. The company reports that over 75% of its “org and enterprise” customers chose to buy more AI credits after hitting their limits in April. Moreover, 95% of those users remained active on the platform through the end of the month. “With full seat AI credit limits now live, growing AI usage and adoption now translates into revenue, a key monetization milestone,” Melwani said in a post-earnings call. “Importantly, the service area for credit consumption continues to expand.”

This model could set a precedent for how software companies charge for AI features, shifting from flat subscription fees to usage-based pricing. Figma’s early success suggests that customers are willing to pay for AI tools that deliver clear value—and that credit caps, far from driving users away, may actually encourage deeper engagement and revenue growth.